“deconstructed femininity”
Inspired by artist and minimalist theorist Robert Morris' work 'Felt', this collection plays on the notion of deconstructed femininity. The JOSEPH woman ventures into the wild this season, giving a mood of protection and fragility. Twisted patchworks and wrapped blankets cocoon the body. Fabrics are highly textural, natural and untreated. Industrial, raw cut felts sit alongside hairy finishes on coats, lending a utilitarian feel, contrasted with fragile fabrics like under luxe fine cashmeres and georgette silk.
“A mood of protection + fragility”
Raw leather, wild sheepskin and fur are paired with feminine dresses and sculptural knitwear. Colour is scarce: the palette is mostly grey, beige, khaki, ecru, silver, black and nude, induced with touches of red in the form of delicate, hand-collected silk scarves. In contrast with the stark, urban surroundings of the show, music and scent are intended to transport you to a place of comfort and ease, creating a personal, emotive experience.